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Unveiling a New (and Old) Logo

July 04, 2024 1:00 PM | Anonymous member (Administrator)

This past year, the Website Committee has been hard at work finding a new developer for our new website, bringing in a photographer to take photos of our Sunday and Midweek services, updating our welcome video, having a designer create a new logo, and, most importantly, listening to you, the parish, as we think of how we can be more and more welcoming. When we held listening sessions in the spring about our visual storytelling, over and over again we heard the word “welcome” and many of you shared your Epiphany story of how you felt welcomed when you first entered those doors on Church Street.

When thinking about our new logo, we wanted it to feel welcoming, and we wanted it to really feel like us. Because Epiphany is in our name, we wanted something in the logo to draw back to that story of the Magi visiting Jesus, so we thought about a star representing that story as well as having an “Epiphany moment.” We also wanted to nod to our unique

community and building. When thinking about inspiration from our building, we were drawn to the pattern found in our sanctuary lights and the concept of light going out or spreading. We also thought about how our building is in the Arts & Crafts style. In trying to resist industrialization and machinery, there are intentionally placed tiles throughout our building that are unique, human-made, and imperfect.
We liked that image of a tile, or even a mosaic, that represents our humanity and symbolizes, like our Epiphany community, how individual shards of tile create something beautiful and unique when they come together.

Lamps of the sanctuary of Parish of the Epiphany, Winchester
When thinking about the fonts for the logo, we kept hearing from you that Epiphany blends both tradition and creativity/innovation and wanted a way to visually represent honoring tradition with an older style typeface and a more contemporary one. When thinking about the icon, we thought about blending a star that signifies the Epiphany story and our Epiphany moments, the pattern from our sanctuary lights that is distinctly us, and a tile to connect to the Arts & Crafts style of our building — representing how our community that comes together creates something beautiful. 

Parish of the Epiphany's new logo as of 2024
Serendipitously, after we landed on this logo, we started seeing it everywhere! Turns out this pattern is also on our sign outside the door, on our door, around the baptismal fount, on the wood that we kneel at to receive Eucharist, and more. 

Parish of the Epiphany's outdoor wooden sign

This whole process made us feel that this was here the whole time. Our team felt such validation that when we were creating a “new logo” we were actually using something quite old,  that has been a part of our Christian faith, our building, and our community the whole time. You’ll see the new logo on our bulletin starting this Sunday but we will wait to put it online until our new website is launched in the fall. We are excited about this next step and this next chapter that we will all be creating together!

With gratitude from our website team,

Jim Bracciale
Erika Clapp
Kathryn Dominguez 
Kim Haynsworth 
Kate Reynolds
Alex Rodriguez 
Janell Sims
Rev. Janelle  

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70 Church Street
Winchester, MA 01890
Phone: 781.729.1922
office@3crowns.org

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